And yet, 25 years on, Google Search faces a series of interlocking AI-related challenges that together represent an existential threat to Google itself. The first is a problem of Google’s own making: the SEO monster has eaten the user experience of search from the inside out. Searching the web for information is an increasingly user-hostile experience, an arbitrage racket run by search-optimized content sharks running ... ⌘ Read more
And yet, 25 years on, Google Search faces a series of interlocking AI-related challenges that together represent an existential threat to Google itself. The first is a problem of Google’s own making: the SEO monster has eaten the user experience of search from the inside out. Searching the web for information is an increasingly user-hostile experience, an arbitrage racket run by search-optimized content sharks running ... ⌘ Read more