HP knows people have grown to hate printers. It even knows that people hate HP printers. But based on a new marketing campaign the company launched, HP is OK with that—so long as it can convince people that there are worse options out there. The marketing campaign hitting parts of Europe aims to present HP as real and empathetic. The tagline “Made to be less hated” seems to acknowledge people’s frustrati ... ⌘ Read more
HP knows people have grown to hate printers. It even knows that people hate HP printers. But based on a new marketing campaign the company launched, HP is OK with that—so long as it can convince people that there are worse options out there. The marketing campaign hitting parts of Europe aims to present HP as real and empathetic. The tagline “Made to be less hated” seems to acknowledge people’s frustrati ... ⌘ Read more