Apple currently brings in roughly $4 billion from advertising and is forecasted to bring in as much as $30 billion by 2026. While these amounts are an order of magnitude smaller than the $210 billion Google made from its ad services, they represent a change in philosophy for Apple, which only earned around $300 million for ads in 2017. This new emphasis on advertising also undermines Apple’s claims about privacy with its A ... ⌘ Read more
Apple currently brings in roughly $4 billion from advertising and is forecasted to bring in as much as $30 billion by 2026. While these amounts are an order of magnitude smaller than the $210 billion Google made from its ad services, they represent a change in philosophy for Apple, which only earned around $300 million for ads in 2017. This new emphasis on advertising also undermines Apple’s claims about privacy with its A ... ⌘ Read more