The big question coming up is how Google’s focus on AI will impact that core business. Google’s AI-powered Search Generative Experience is still only available on an opt-in basis, so we don’t yet know how much it’ll impact the company’s ad business. Google is already moving to head off that problem. On Google’s earnings call, CEO Sundar Pichai said that the company would be experimenting with new formats native to the way SGE works — ... ⌘ Read more
The big question coming up is how Google’s focus on AI will impact that core business. Google’s AI-powered Search Generative Experience is still only available on an opt-in basis, so we don’t yet know how much it’ll impact the company’s ad business. Google is already moving to head off that problem. On Google’s earnings call, CEO Sundar Pichai said that the company would be experimenting with new formats native to the way SGE works — ... ⌘ Read more