Abstract of a paper published on Journal of Hospitality and Tourism Management:The adoption of digital menus accessed through quick response (QR) codes has witnessed a notable upsurge. Despite potential benefits for restaurant operators, the nuanced effects of QR code menus on customer behavior and experience remain relatively unkn ... ⌘ Read more
Abstract of a paper published on Journal of Hospitality and Tourism Management:The adoption of digital menus accessed through quick response (QR) codes has witnessed a notable upsurge. Despite potential benefits for restaurant operators, the nuanced effects of QR code menus on customer behavior and experience remain relatively unkn ... ⌘ Read more