Apple is set to expand ads to new areas of your iPhone and iPad in search of its next big revenue driver. Let’s begin with the current state of play: Apple’s advertising efforts today consist of display ads inside of its News and Stocks apps, as well as inside the App Store, across the iPhone, iPad and Mac. The App Store also has Google-like search ads. And more recently, Apple put advertising inside of TV+ fo ... ⌘ Read more
Apple is set to expand ads to new areas of your iPhone and iPad in search of its next big revenue driver. Let’s begin with the current state of play: Apple’s advertising efforts today consist of display ads inside of its News and Stocks apps, as well as inside the App Store, across the iPhone, iPad and Mac. The App Store also has Google-like search ads. And more recently, Apple put advertising inside of TV+ fo ... ⌘ Read more