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Less than 20 minutes #AppleEvent2203
The start is here. Video and Music are playing.
Let's start with Apple TV+ Not really something I am enjoying that much as we have not subscribed. We are more Netflix and Amazon Prime users. But maybe in the future?
Looks like Apple is going more and more in a direction of becoming good content creators. They showed a couple of new upcoming movies.

Baseball? Nothing I am interested in at all!
Now we get iPhone - that is something I am interested in. Two new finishes. Something Green and Alpine Green -- Still waiting for a next-generation iPhone SE
With the new chip

There is a new iPhone SE with a button fingerprint sensor and only a single camera. But this is the entry level, so that it is.
It seems that today's peakers, even Tim, are not really excited. Or is it just me not feeling the excitement?
Live text on the iPhone SE is nice. I use it a lot on my iPhone 11
Glass on the back? I don't care, as all my iPhone lived and will be living in a case. IP67, on the other hand, is a nice addition. As well as 5G, which was expected, is a must.
Nice photo
All the stuff is in there! Starting a t quite low price of 429 USD
And here is a new iPad Air! Let's go! More performance
Me just got an iPad 8, so there is no need to upgrade. The performance might be a massive step forward with integration of the Apple M1 chip. So, not only the iPad Pro has it, but also the iPad Air 2022 has the Apple M1 chip
M1 coming to iPad Air. I see the M{1…X} coming to all Apple devices, eventually. Even iPhones.
With the Apple M1, the iPad Air becomes the lower cost powerhouse. Especially for gaming. 500 nits of brightness is excellent. Don't know how much the last one had, but 500 nits is nice. It also gets 5G which is a must these days. It would be weird if Apple would not have included it into the iPad Air.
This would be reason to switch, as my iPad 8 does not support the Pencil
More and more services are getting available.
I do like the new icons and drawings they use on the environment chart
Which colour would you buy?
All new things in iPad Air
And here it comes! Now Tim starts talking about the Mac And he is right, that the Apple M1 shocked the industry.
Everyone expected an M2 but now Apple M1 Ultra?!?!
I really like the labs Apple has
M1Ultra is the newest SoC. New Macs will be benefitting from it.
UltraFusion something that was expected? I don't know. But this should get Intel a bit more nervous, I think.
This is a huge chip. Massive to speak with Apple words.
This is all pretty impressive. But where is my MacBook Air? Hey @TimCook - where is my MacBook Air with an *M1 Super Max Ultra Fusion* chip? :-)
Still, pretty impressive achievement - I would say. -- One question though: will Apple be able to ship it to the customers in time or will this be available later this year?
I am afraid that which that much power?, Adobe Products will not be optimized any more at all! Leaving the PC behind and making everyone super jealous that does not have an M1 Ultra. - One person is speaking about the fact, that you can deliver and hold your deadline. Maybe just plan a bit better :-)
I thought it will be available in the iMac and Mac Mini but now they pull this thing out of their pockets: Mac Studio and Mac Studio Display
The Mac Studio Display probably has a stand which will costs you another 1000 Dollars :-)
Oh come on, Apple! Still in the Imperial world? Please get modern and switch to Metric system... gosh
The high impedance headphone jack is probably a good thing what many audio enthusiasts need
A friend of mine is a musician, and he would love to have it. But let's wait for the price.
In your face Intel! But they only compare to their own machines. We have to see how the chips performance in the real world.
Again Intel. In your face!
She is the first who seems to be really excited about the chip being faster, faster and even faster!
Nice, how to compare an iPhone to a very, very, very expensive pro camera Apple is seemingly very confident about this point 😀
The brand new Mac Studio. Simply a beast.

Mac Studio
How long did it take to set all of this up? I like it
Impressive! But now, here we come to the Mac Studio Display
Cool display. Tell me the price!
Thank you, Apple! Finally, a camera in a display which is good. Or did they just put an iPhone behind the glass? 😄 Including A13 Bionic Chip, Spatial Audio, 12 MP camera, CenterStage
Even more cool: You can now charge (and fast charge) your laptop from your display. - I assume 2000 Dollars
Overview of the Apple Mac Studio Display - and you can connect it to every modern Apple Mac you have.
Mac Studio 1999, with Ultra 3999 USD
Studio Display 1599 - so a bit lower than I expected. Pre-order today! Nice but not my price range

The only thing missing is the Mac Pro - but that will be on another day.
So where is my Mac Book Air?
I think this is it. One hour done and Tim is finishing his keynote. I don't think that there will be the *one more thing* at the end. Too bad. So, Apple will not get my money today, then. Finished #AppleEvent2203
I am waiting for the iMac 27". If that is not to come out anytime soon, I will then settle for the iMac with the M1Ultra, when it comes. They will have my money for that. I will also get the iPhone 14, but that's a story for another day.
@david Oh yeah it is.
@david They definitively will. Just looking at the Apple benchmarks, it seems too good to be true. And I doubt that Apple is cheating here like Samsung does. But, for the true comparisons we have to wait for the benchmarks when the Mac Studio will be in customers hands around May (IIRC)
@david maybe? I dont know. I think they will just continue with the A-series on the iPhones as it is less confusing, also for the customers. M-series (and future ones) for power hungry devices, A-series for phones and Mx-min,max,ultra,mega for the desktops and Pro devices?
@david Big investment. But if you want that and have the money for it? Sure, why not, go for it! The iPhone 14 is also something I am looking forward to.
the macbook air circa 2011-2014 were very nice. got my hands on one and loaded linux on it. lasted forever until i dropped it. while i'm not a personal fan of the ecosystem, i respect it as they do make things quite easy and mostly does just work. if i were doing business i'd give them a go
@mutefall I'll say this again here, because I don't want anyone to think differently of me 😂 I've been there done that with the whole LInux Desktop thing, but when I lost 98% of my sight some ~20yrs ago, I just couldn't use LInux on the Desktop anymore because the accessibility is just "non-existent" there.

macOS is the only UNIX-like OS that actually has decent accessibility that's just baked in 👌~
@mutefall I'll say this again here, because I don't want anyone to think differently of me 😂 I've been there done that with the whole LInux Desktop thing, but when I lost 98% of my sight some ~20yrs ago, I just couldn't use LInux on the Desktop anymore because the accessibility is just "non-existent" there.

macOS is the only UNIX-like OS that actually has decent accessibility that's just baked in 👌~
@prologic absolutely. accessibility is everything. i'm legally blind without my spectacles so i get it. and should my vision further deteriorate i'd be right there along with you on a shiny mac-something because bsd-core :muscle
Holy shit guys! This yarn is 56 Twts long! And I didn't notice until now 😅 Well done 👏 /me bookmarks this Yarn!
I have some catching up to do, I want to read every Twt in this Yarn 🤣
Holy shit guys! This yarn is 56 Twts long! And I didn't notice until now 😅 Well done 👏 /me bookmarks this Yarn!
I have some catching up to do, I want to read every Twt in this Yarn 🤣