Researchers from Erasmus University and KU Leuven have published a new study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how suppliers can take steps to avoid a backlash. ⌘ Read more
Researchers from Erasmus University and KU Leuven have published a new study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how suppliers can take steps to avoid a backlash. ⌘ Read more